Ted Baker Fashion Category Case Study

Case Study | Ted Bakery'southward intelligence-led approach to brand protection

Learn how Ted Baker uses Incopro's online brand protection technology and expertize to prioritize workload and focus on high-chance infringements, making a lasting affect on the health of their brand.

About Ted Baker

Ted Bakery is 'No Ordinary Designer Label'. Having launched as a shirt specialist in 1987 they've e'er sought to practice things their style as they've grown from i store in Glasgow into a global brand.

Ted Baker now has a portfolio of stores in the UK and United states, forth with Hong Kong, Singapore, Dubai, Bangkok, Kuala Lumpur, Djakarta and Taiwan, and achieved this whilst retaining their identity equally a quintessentially English brand with a quirky sense of humour.

The ascension apocryphal challenge

This focus of innovation and approaching things in a different mode was a central driver behind their early on comprehend of ecommerce. Every bit such, the Ted Baker website is at present an essential office of their make and shoppers from effectually the world can buy the latest Ted clothes from the comfort of their homes.

Originally, counterfeits were sold in markets and physical stores rather than through online sales and auction sites. The claiming online came to the fore around 2014 not just for Ted Baker, merely the whole industry.

As any big make can vouch for, having a significant online presence brings both opportunity and take a chance. With a brand as pop as Ted Bakery, they accept to remain diligent and proactive to ensure that they protect both their business concern and their customers.

How Ted Baker approaches the claiming

Collaboration

Ted Baker believes a collaborative approach is the all-time style to help shape central issues and influence public policy. Every bit such, they are a member of several groups, including: The Anti-Counterfeiting Group (ACG), Asian Coalition Against Counterfeiting and Piracy (ACACAP), React and the Real-Deal initiative. Through these groups, Ted Baker collaborate with other brands, share data and work towards intelligence-led enforcement.

Intelligence-led enforcement

The sheer size of the internet makes it impossible for one person, or a team, to be able to look at everything online manually. Ted Baker realized that the just style to tackle the issue was to pull all infringements into one system and to correlate all that information so that they are able to prioritize the workload and focus their resource.

"Part of the work we're doing for the future is over information analysis, and working with the team at Incopro to see what their arrangement can tell united states of america, what nosotros can do better in the future, and where we should be looking."

James Clark, Make Protection Manager, Ted Baker

How Online Make Protection can assist

For Ted Bakery, the master function of Brand Protection is to disrupt counterfeiting and reduce the availability of fakes online. By using technology, they tin can target the different platforms and domains to remove listings efficiently and at scale.

Ted Baker chose Incopro every bit a partner due to the marketplace-leading engineering science we were able to offering and the expertise of our team. Through this technology, Ted Baker prioritizes their workload and make the best utilize of their time, focusing on the sellers that are causing the virtually damage and making a lasting impact on the health of their brand.

The evolving nature of counterfeiting

The challenge with counterfeiting in the 21^st century is that it is constantly evolving. Make protection strategies have to be updated on a regular ground to counter the new tricks and tactics beingness used by infringers.

The internet is developing chop-chop with the explosion of ecommerce, social media, marketplace platforms, messaging apps and any other number of methods that tin can be manipulated by infringers for profit. Information technology is critical to stay aware and ahead of these trends, and by partnering with Incopro Ted Baker are able to achieve this.

Incopro enables ecommerce to flourish

Counterfeiting is non a brusk-term result; it has to exist tackled over the long term. That'south why information technology is and so important to have a partner you can piece of work with to develop your strategy, your systems, and to evangelize a lasting bear on for your business.

Incopro targets the most damaging online counterfeiters in our enforcement efforts in order to safeguard brand reputation and increase online revenue. Our AI-assisted image matching engineering science, advanced clustering, and the expertise of our squad allow the states to deliver truthful value for our clients and we are proud to have played our part over the last few years in helping a brand as iconic as Ted Baker to go on to thrive on the global phase.

"Nosotros use Incopro analysts, they're the experts, non only on their system, merely too of the different platforms out there and what the requirements are to get something taken down."

James Clark, Brand Protection Manager, Ted Bakery

Partner with a company that enables you to protect consumers from online counterfeits

Talisman systematically scrapes the net using motorcar learning engineering and is able to discover infringement across websites, marketplaces, social media, paid search, and more.

For Ted Baker, Talisman's capability to uncover the true scale of brand misuse across marketplaces, e-commerce websites, and social media and prioritize high-run a risk infringements has been critical to protecting consumers from counterfeits.

Whether you're a midsize organization or a Fortune 500 enterprise, our Brand Protection solutions give y'all the confidence that your business and consumers are fully protected online. Talk to our experts to detect out why Incopro is the right choice for you.

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